Chick-Fil-A is the most widely known Christian business in the United States. I believe there is much that any entrepreneur can learn from them so here is a list of a few things that Christians running businesses should emulate that Chick-Fil-A does so well.
If you go to any Chick-Fil-A during the lunch hour, you will see a drive thru stacked with cars and a crowd of people inside. Now compare that to other fast-food places and you’ll notice a substantial difference most of the time. These crowds can be attributed to the quality of their product and speed of their service in comparison to alternative food destinations. Other fast-food joints make it questionable whether the meat you’re eating is actually as advertised, but not Chick-Fil-A.
At a time when burger joints were becoming huge, Chick-Fil-A took to making a chicken sandwich. This product differentiation was just what they needed to stand out and get off the ground. They marketed this product by using their lovable cows that promoted a message of eating chicken instead of beef. This campaign is a campaign worth emulating. Chick-Fil-A can be seen during college football season. It’s worth noting that the cows were not their original mascot that would be the chicken that still appears on their logo. Thus, Chick-Fil-A’s marketing evolves over time keeping it from becoming stale and ineffective. The same cannot be said of Ronald McDonald or the Burger King. And then there’s Jerry the Subway guy…
Chick-Fil-A isn’t closed on Sundays because of an ancient, outdated practice. The Cathys made deliberate decisions to use biblical principles to influence the culture of the company.
In 2012, they were the subject of controversy for supporting the biblical position on gay marriage and donating money to the cause. And they came out on top setting company records. Every business should seek to be rewarded in such a way for following God’s word. Doesn’t mean it’ll happen, but it’s still the right thing to do. There is also the Christian music in the background subtly creating a positive atmosphere.
Excellent Customer Service
Employees are trained to say “my pleasure” instead of “you’re welcome.” This may seem distinct, but the difference in the connotation is significant. “My pleasure” is far more meaningful sending a message to the customer that service is not done only out of obligation. Chick-Fil-A creates a culture of high quality service, in comparison to their competitors. Certain places, you hear horror stories about, Taco Bell, McDonald but not Chick-Fil-A.