The difference between creating a pillow company and creating a tech platform is the difference between baking a cake and filming a movie. Yes one can do both, but most cannot launch companies of vastly differing industries. While most are not entrepreneurs like Mike Lindell, there is a sense that Mike Lindell’s branding is spread thin and weighed down in controversy.
In short there are a number of reasons that Mike Lindell should not set out to create a social media platform, but his capability in creating one, while dubious, is not the reason for this article. Creating a social media is doable. However, creating a social media to address current demands in the next generation of social media has already been done.
Between Gab, MeWe, Rumble, and SayScape, the solution to big tech censorship has already been created. Not enough people are on these platforms. Moreover, Mike Lindell has little to offer other than his brand, as he is well behind in the competition. In essence, Mike Lindell is being redundant. But given Mike Lindell’s previous experience on social media, the probability that big tech would attack his business is extremely high. They took down Parler for a time, and Gab had to build it’s own infrastructure while struggling to open a business checking account. Mike Lindell is likely unprepared on an infrastructural level.
Furthermore, I would argue that there is a great opportunity cost to Mike Lindell’s time spent on developing a social media platform. Mike Lindell has been a powerful faith-based investor, and this is especially the case in film. Movies like Unplanned and, the now debuting, Church People are both products of Mike Lindell’s investing, and both appear to be steps in the right direction for Christian film.
So why invest in an already crowded field that that has already created what you are trying to create. Why not seek opportunity and break new ground or build a film empire that has already experienced financial success?
This move makes no sense. While Mike Lindell is free to spend his money how he sees fit, this move comes across as an ego play, building a social media platform, that’s really a glorified fan club. A comparison to this would be Jordan Peterson’s Thinkspot.
While I think there is a pride element to this decision, I would welcome seeing more Christian “rich people” take the risks that Mike Lindell has taken. I mean this in a broad sense, not necessarily his political activism. I’ll close with a reminder of the Parable of the talents. The servant given one talent and buried it was viewed as wicked. Therefore, God does not only expect rich Christians to take financial risks for the kingdom.