Black Rifle Coffee Company has a PR nightmare on its hands as the company seeks to make nine figures in revenue. After using the Second Amendment as a marketing ploy, the company was exposed when their owner was found to have never donated to a conservative candidate while donating to multiple democrats. Additionally, their dismissal of Kyle Rittenhouse and his supporters was seen as a dismissal of their target customers.
When the acquittal verdict came in, there was no apology. Instead, the Conservative Grift corporation went in an entirely homoerotic direction.
SEMPER FABULOUS!!! Welcome to the Military Uniform Fabulous Fashion Show, where we… well, do what we always do? Parade around and make ridiculous videos! #brcc #americascoffee pic.twitter.com/rsw0P1HMC9— Black Rifle Coffee (@blckriflecoffee) November 19, 2021
This tweet was heavily ratio’d and its YouTube counterpart was also poorly received. The video depicts a homoerotic fashion show. So much for the cool gun videos they built a customer base around. Enter lispy gay cringe instead.