In years past June was declared Pride Month by our culture and government with the homosexual agenda being imposed by corporatist America, yet rather than restrained to the month of June, every month has become Pride Month. There is no end to the celebration of homosexuality because it is established civic religion, that all must bend the knee or suffer the revile of the society. In a Romans 1 world, where men are giving themselves over to their depraved minds, there will be increasing aggression towards dissidents of sin. The depraved minds will demand public approval. This is why homosexuals and transvestites target children, because that is the last barrier of social acceptance and shame. For if there is disapproval towards presenting their degeneracy before the youth, then that would implicate shame and immorality upon their conduct. Thus, they must target the children to rationalize their transgressions in their own minds.
Shaming Bud Light
The marketing prowess of Bud Light is one for the history books, where a brand singlehandedly destroyed its image over what was a rather trivial gesture. By associating with transvestite influencer Dylan Mulvaney, who is uniquely unpopular, they were societally marred by media of conservative and centrist stripes, thus tanking their sales nationwide. Rather than the Daily Wire leading the boycott or the church, it was forces like Joe Rogan whose lambasting of Anheuser-Busch drew the most blood.
Therein highlights the ingredients to a successful boycott: understanding the customer base, and the implementation of shame and social stigma. What opponents to Cultural Christianity fail to realize is that the implementation of social stigma and public shame mitigates the effects of sin across society.
Bud Light’s target customer is male. Men drink beer. Men are also less sympathetic than women to homosexuality and repulsed by transvestites. Research has found that only about 3% of men are willing to date a trans person, which means they are not straight. There is already an innate disgust or “not for me” mindset. By associating Bud Light with being homosexual, it naturally tarnishes the image of the brand with its core male consumer. This is most effectively demonstrated by Jake Maldonado’s hilarious sketch involving a Bud Light drinker wearing a thong.
The use of social stigma effectively tarnished Bud Light as a brand. They became gay, and so too did their consumers. Men were turned off from the gay product. Because straight men do not want to be gay, who knew? By labeling and shaming, a boycott was achieved where in the past these efforts had failed.
The use of shame and stigma must be weaponized if Christians are to mount effective boycotts against the Rainbow Jihad. This will naturally get unbelieving men to passively align with the effort. The use of “gay” as derogatory must be made great again.
The Death of Fox News
The firing of Tucker Carlson in the aftermath of the network’s capitulation to Dominion has surprisingly crushed the networks ratings. The BoomerCon’s turned off Fox News and crushed the ratings in half. Because cable news is a dying medium, the audience skews older, and Fox News, especially, so credit to the elderly who finally turned off Fox News for sacking Tucker.
Fox News has long compromised on the homosexual-transvestite issue, codifying “preferred pronouns” in their employee policies, platforming Bruce Jenner, and promoting the grooming of children. Like Bud Light, the boycott was long overdue. Perhaps, the affinity for Tucker Carlson was the only thing keeping many watching the network.
Dismantling a company worth tens or hundreds of billions via the stock market is unlikely to succeed in most cases, but for Fox, they probably will not be included in the S&P 500 ten years from now, likely under new ownership. This fatal blow might not be replicable to all companies, as publicly traded corporations are disconnected from the day to day operations. Stocks trade at the whims of Mr. Market, and are driven by other factors, both economic and monetary, than profits. Companies do not lose money if their share price declines, as the shares are traded on the secondary market. So crippling BUD stock 20% or Disney’s share price does not necessarily destroy the company, but could place the corporations in a precarious situation, forcing them to make hasty decisions, like Disney bringing back Iger as the CEO. Though the CEO’s change, the corporate wokism does not. It simply recoils to strike again at a later date.
But even now, Fox is worth $15 billion in market cap and trades above its November 2022 level, so share price is not a measure of success. Nevertheless, this boycott is a death blow to Fox News, which was already in terminal decline due to a dying cable industry and dying audience.
Will Boycotting Target Succeed?
Target has egregiously promoted “tuck-friendly” clothing that is designed to groom children along with satanic pride attire. Because Pride is a season, they trotted out their gay apparel leading up to June as if it were Christmas. The outrage has received some backtracking from the retailer who removed some of the displays, but the question must be posited, will a boycott succeed?
According to the analytics firm Numerator, the typical Target customer is “a white suburban mother between 35 and 44 years old. She typically has some college or a 4-year degree, with a household income of $80,000.” Unlike Bud Light, whose customer is stereotypically male, or Fox News, whose consumer is Boomer and conservative, Target’s customer skews female, which is the case with other retailers. Thus, launching a boycott against a retailer when the party is not the target customer will have tougher barriers to overcome. College educated women skew heavily liberal by 38%. Since politics is increasingly Masculinity vs. Feminism, this insulates Target from the effects of Boycotts. This is why these efforts were short-lived when Target initially instituted its bathroom policies.
Target is not selling “Tuck-friendly” swimsuits to make money, but as decoration that sends a message. It is propaganda disguised as merchandise. Their target customer is the primary supporter of this agenda, politically speaking. Ratcheting up the rhetoric against the retailer might dent them, but their core customer might double down and continue shopping there.
It also should be noted that all retailers are woke with few exceptions. To a certain extent, there is no avoiding Amazon, Target, Walmart, etc. when shopping for groceries, toiletries, and other routine consumables. The same goes with Miller Light being woke like Bud Light too, so switching will naturally have one consuming from another pagan company.
Yet Target is uniquely exceptional in their transgressions, warranting above average scrutiny. Christians should have long boycotted the retailer for its bathroom policy. There should be preachers condemning them across the country, yet it must be remembered that evangelical Christians are not their core customer. But this is where the weaponization of shame and stigma can expand the reach of a boycott.
Whack-a-mole vs. Strategy
Most corporations are promoting this sexual degeneracy within our society, and for every boycott launched against one brand, another is lurking to sexualize children, making the task of social regulation almost impossible without extreme measures. It is likely the agenda to overwhelm society with gayness to where people become fatigued with boycotts. It is impossible to live in America without conducting business with someone who has bent the knee to the Rainbow Baal.
Other companies and brands are too big to effectively punish, controlling a relative monopoly or oligopolistic presence in the marketplace, like Apple or Ford. With these brands, there might be little alternative due to their market dominance. Then there are those who must be punished by the magistrate, like Disney in Florida, or the porn industry in Utah.
Christians must speak boldly against corporatism, and unhealthy affiliations with brands must be subject to scrutiny. In fighting Disney, the boycott must target their parks, not their other businesses, as the parks are the primary drivers of their profits. Already, secular circles have succeeded in boycotting their Star Wars attractions out of protest Disney’s destruction of Star Wars. A targeted approach inflicts the pain where it counts. It is about drawing blood.
Building up a parallel economy of acceptable alternatives to the mainstream options is equally important. Realigning how Christians devote their capital resources is an effective strategy in combatting the cultural rot. Christians should not need prompting to not spend thousands of dollars on a lavish vacation with a satanic company, but such is the task of combatting comfort in the American pews.
One Response
Buy from small businesses every time you can. They are a threat to the leftist agenda, which is why they were targeted in the lockdowns.