On The Late Decline of Nike
Nike’s removal from the S&P 100 later this month lands like a verdict. After eighteen years on the index of America’s largest, most stable companies, the swoosh is out. The stock has surrendered roughly seventy-five percent of its value since the 2021 peak, erasing something like two hundred thirty billion dollars in market capitalization. Shares […]
Success of #BoycottNike prematurely celebrated
Nike launched a new ad campaign featuring unemployed backup quarterback, Colin Kaepernick. The controversial decision sparked another boycott, the second major one in a week. Nike is deliberately riding a partisan tide choosing a figure as controversial as Kaepernick, which is nothing new as they have had ads featuring transgendered athletes in the past. So […]