The Bro Revival is a term coined to describe what appears to be a revival underway in the United States. The anecdotal and observational evidence of younger men turning to Christ has been increasingly discussed, and now Barna has come out with some research to substantiate the Bro Revival.
According to a study, belief in Jesus is on the rise, fueled by Millennials and Zoomers.
66% of U.S. adults now say they’ve made a personal commitment to Jesus
Gen Z men alone have jumped +22 points in just four years
Barna’s data shows that Millennial men have the highest rates of committed to Jesus. Admittedly, this is a nebulous statement to survey, but the survey is measuring a vibe shift rather than religiosity. Boomer women have declined in commitment to Jesus since 2019 while Gen X women flatlined. The vibe shift can be measured in men across all generations with Zoomers having the most dramatic and unexpected increase.
The overall study has been taken place for 25 years, and 2025 represents the best vibes since the early days in the Obama Administration.
