The He Gets US Campaign is renowned for advertisements during sporting events and also in the stadiums themselves. Tom Buck highlighted an advertisement run by He Gets Us during his time at a Texas Rangers baseball game.
As several Christians pointed out online, Jesus did not in fact include everyone. He specifically called twelve men to be His followers which excluded others. Moreover, many parables focus on a dichotomy between sheep and goats, wheat and chaff, wheat and tares, etc. Jesus’s message could never be characterized as inclusive, and even the Syrophoenician woman knew that.
He Gets Us has grown more brazen in promoting liberalism. Its recent Super Bowl commercials villainized pro-life Christians while misapplying foot-washing. The He Gets Us movement is under new leadership from the new not-for-profit, Come Near.
