In a surprising and absolutely bizarre, from a business perspective, move Chick-fil-A is reportedly getting set to launch a streaming service, competing in a market even more crowded than fast food. Though not officially announced, Chick-fil-A’s entertainment ambitions have them getting set to launch a service later this year.
Chick-Fil-A is moving aggressively into the entertainment space with plans to launch a slate of originals for its own streaming platform.
Deadline understands that the fast-food firm has been working with a number of major production companies, including some of the studios, to create family-friendly shows, particularly in the unscripted space. It is also in talks to license and acquire content.
Analysis
The streraming market has widened with the top-end premium services succeeding and the bottom-tier free services succeeding with everything in-between (Peacock, Paramount, Apple etc.) struggling hard. Netflix emerged as the clear winner of the streaming wars as people were not going to jump ship over Peacock having The Office. In contrast, Tubi is actually a thriving platform capturing audiences that have never had cable or streaming platforms. It’s a strange time that we no longer have to pay for commercial TV. If Chick-fil-A sets out to compete with Netflix, they are surely doomed. But if it’s the Tubi model they are following, then sign me up.
