Over the last two years the internet is a vastly different landscape. The rise of AI and SERP features has done major damage to the traffic of any website reliant on search traffic. Entire online business models promising passive income are substantially damaged. Evangelical Dark Web was not such a website, at its core, but nevertheless, search traffic has risen, fallen, recovered, only to collapse once again. The first fall of search traffic was apparent censorship. The second was the rise of AI.
Thus, Evangelical Dark Web’s focus was mainly on news, and the majority of readership was on current articles rather than legacy, evergreen articles. Thus, AI trends impacted auxiliary readership rather than the core.Â
The future of research is going to be AI driven rather than search engine driven. This raises the question of how Christians will research potential false teachers. Because AI is unlikely to make any theological claims, the history of today’s figures will be written by robots.
So where do discernment ministries factor in? The goal of discernment ministries is not only to reach people, but, at this point, to also reach robots so that their research includes our work. Thus, documenting the deeds and teachings of false teachers is important in how their legacy will be perceived in generations to come.
One Response
Discernment is a spiritual gift from God, who also controls history (His story.) Our part is only whatever He asks of us.