The Bros Movie was perhaps the most in your face attempt to mainstream monkeypox culture to the general public via Hollywood. It fail fabulously. On a $22 million dollar budget, it is estimated to have only reached $4.8 million on its opening weekend box office despite a massive marketing push and typical celebrity endorsements. This is a pathetic showing, exacerbated by the marketing cost which likely possibly the current earnings.
Some hope: #BrosMovie one of most promoted movies of the year. Rainbow Jihad literally pounded its vile trailer in front of almost every movie & on most major networks. Yet it made a pathetic $4.8 million on well over 3,000 screens. Won't make back its $22 million budget. #flop
— Steve Deace (@SteveDeaceShow) October 2, 2022
This movie went far and wide and came up largely empty. Billy Eichner decided to blame heterosexuals for the movie failing, but social media is not having any of it.
Analysis
This movie tried to mainstream monkeypox culture and unsurprisingly lost money. This would not be the first Hollywood project to lose money for going woke nor will it be the last. But perhaps this movie was a charity project, like the WNBA, whereby Hollywood subsidized this degeneracy in order to terraform the culture. Hollywood can’t sustain these losses forever.
